Dutch OTC Market in 2019: VMS Delisting Accelerates Shift Towards Self-Care

23 Apr 2020

A delisting of vitamin D and calcium food supplements accelerates a long-term shift towards self-care among Dutch consumers, according to the latest market data from local industry association, Neprofarm, in collaboration with IQVIA.

Netherlands_Windmill — • Source: Shutterstock

The Dutch OTC market was boosted in 2019 as a result of a decision to dereimburse vitamin D and calcium food supplements, which accelerated a long-term shift towards self-care among consumers, according to local industry association, Neprofarm.

Introduced to save on healthcare costs, the decision in January 2019 to delist vitamin D, calcium and also high-strength paracetamol...