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German OTC Marketing Round-Up: Allergy Launches From Novartis, Hevert, Dermapharm And Bencard

 
• By David Ridley

OTC marketing news from Germany: A hard-won desloratadine launch from Novartis, two new products from Dermapharm, as well as homeopathic and probiotic alternatives from Hevert and Bencard. 

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• Source: Shutterstock

Novartis subsidiary Hexal has finally launched its OTC desloratadine product after winning an important case against Germany’s Ministry of Health for the drug’s release from prescription-only status.

Despite having received a positive recommendation from Germany’s Expert Committee for Prescription, the Ministry of Health, BMG, blocked the prescription-to-pharmacy-only switch of desloratadine in 2013

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