Understanding The Post-COVID Health Consumer

HBW Insight speaks to industry expert Paul Wardle - who worked on Pfizer's Viagra switch - about how data analytics can help firms extract the “beacons of insight” to create the consumer health brands of tomorrow.

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There can be little doubt that COVID-19 has changed consumer health behavior, perhaps for good.

Some changes we know, for example the shift to e-commerce, an increased awareness of the importance of dietary supplementation with...

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