P&G’s Planned Billie Acquisition? Not So Fast, FTC Says

 
• By Ryan Nelson

Less than a year after the US FTC put the skids on Edgewell’s intended acquisition of Harry’s, it is intervening to stop P&G from buying women’s razor startup Billie. “If P&G can snuff out Billie’s rapid competitive growth, consumers will likely face higher prices,” FTC leadership says.

FTC building, Washinton, DC / USA - April 22 2019: The north facade of the Federal Trade Commission building with carved sculpture above an enterence.

Procter & Gamble Co. will not be adding Billie, Inc.’s women’s razors and body-care products to its portfolio if the US Federal Trade Commission has its way.

The FTC filed an administrative complaint and authorized a suit in federal court to prevent P&G’s planned acquisition of Billie, which launched in 2017 to eliminate the so-called pink tax on women’s razors and the

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