US Consumer Health 2020 News: ’60 Minutes’ Probiotic Dip Tops Switches, Monograph, Pandemic

Supplement industry’s bullseye on “60 Minutes” after its June segment critical of probiotic health benefits generated the most reads for a US consumer health and overall for HBW Insight articles in 2020. Articles about COVID-19 enforcement actions weren’t as widely read as coverage of FDA’s reorganization in its OTC drug offices and its approvals of additional ingredients to be available OTC.

Nothing attracts readers like including Hollywood in the headlines, HBW Insight’s top story for 2020 suggests.

Otherwise, HBW Insight’s coverage of the US OTC drug and dietary supplement industries garnered most readers with articles on federal legislation responding to the COVID-19 pandemic that granted the Food and Drug Administration authority to overhaul its OTC drug monograph program

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