In the second part of our exclusive interview with GSK Consumer Healthcare's EMEA Head Filippo Lanzi, we find out more about GSK’s new mission-oriented strategy, for example how its household European OTC brands like Dr Best and Alvedon are already going green. Widening access to medicines via Rx-to-OTC switch is also still a priority, Lanzi says, as well as exciting new trends in the region’s wellness market such as CBD.
Since becoming the largest OTC company in the world through its joint venture with Pfizer, GSK Consumer Healthcare is on a mission to make the post-COVID world a better place.
GSK has set itself the ambitious target of becoming carbon-neutral across all its operations by 2030, with the enlarged Consumer Healthcare business contributing to this goal through delivery of its own targets