J&J’s Nicorette QuickMist SmartTrack – Getting Inside One Of 2020’s Biggest UK Launches

HBW Insight speaks to Johnson & Johnson's Bill Twomey and Sven Sjovall about how one of the biggest OTC launches of 2020 – Nicorette QuickMist SmartTrack – uses behavioral science techniques to help motivate consumers to quit smoking and overcame COVID-related supply chain difficulties to launch a much-needed digital smoking cessation aid in the middle of a pandemic. 

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Johnson & Johnson Consumer Health’s Nicorette QuickMist SmartTrack digitally enabled smoking cessation aid was one of the biggest launches of 2020.

Describing the product as “the world’s first connected OTC medicine,” J&J’s QuickMist SmartTrack combines the company’s latest nicotine spray delivery system with trackable digital health app technology, leveraging the power of personalization to help “provide motivation and encouragement to quit smoking for good

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