US Plaintiffs Branching From Natural To Clean-Type Claims, Attorneys Warn At PCPC Virtual Summit

13 May 2021

Are botanical claims equivalent to natural claims? Can hair truly be repaired? What constitutes “oil-free”? Such are the questions raised in growing litigation against cosmetic product companies under consumer protection statutes around the US, Conkle, Kremer & Engel attorneys say.

“Almost every [US] state has a consumer protection statute,” said Conkle, Kremer & Engel, PLC partner John Conkle at the start of his 11 May presentation at the Personal Care Products Council’s 2021 Virtual Summit.

“Essentially what these consumer statutes have done over the past few years is allowed individual consumers to bring actions where...