US Plaintiffs Branching From Natural To Clean-Type Claims, Attorneys Warn At PCPC Virtual Summit

Are botanical claims equivalent to natural claims? Can hair truly be repaired? What constitutes “oil-free”? Such are the questions raised in growing litigation against cosmetic product companies under consumer protection statutes around the US, Conkle, Kremer & Engel attorneys say.

“Almost every [US] state has a consumer protection statute,” said Conkle, Kremer & Engel, PLC partner John Conkle at the start of his 11 May presentation at the Personal Care Products Council’s 2021 Virtual Summit.

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