Post-COVID Consumers Want Digitally Enabled, Personalized And Continuous Self-Care

Digital apps, wearables and home diagnostic tests - as well as dietary supplements - offer today's consumers ways of personalizing and embedding self-care into daily life, argued panelists at IQVIA Consumer Health's latest webinar.

Data synchronization of health book between smartwatch and smartphone in male hands
• Source: Shutterstock

How has the coronavirus pandemic shaped consumer healthcare habits? This is the key question for OTC firms looking to adapt their product portfolios to the “new normal.”

Speakers at IQVIA Consumer Health’s recent panel discussion on “The Real World of Consumer Health R&D” suggested that consumers, more...

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