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J&J Sees ‘Enormous’ Potential In Personalized And Digitally-Supported Self-Care

 
• By David Ridley

J&J's senior director of medical affairs, EAME, Mark Watt, makes the case for the untapped potential of personalization through apps such as the company's Nicorette QuickMist SmartTrack product in this exclusive interview with HBW Insight. 

Vector modern creative infographics design on modern high tech devices using in everyday life showing man tracking his health condition with smart bracelet, mobile application and cloud services
• Source: Shutterstock

“The potential of personalization is enormous,” reflected J&J Consumer Healthcare’s Mark Watt in an exclusive interview with HBW Insight.

“Personalized healthcare is going to be ever more prevalent and I think the expectation from consumers now is that they should be recognized as individuals and they expect

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