PAGB Digital Week, Day 1: Google On COVID Trends, How To Capitalize On The E-Commerce Boom

Day one of PAGB's Digital Week featured a discussion on how digital is helping to shape the future of healthcare and offered advice on navigating regulatory responsibilities when operating online. Establishing a sales strategy for Amazon was also explored, along with the opportunities presented by QR codes when selling OTC products.

• Source: PAGB

PAGB president Neil Lister kicked off the UK consumer healthcare industry association's Digital Week by warmly welcoming attendees to what he hoped would be a “fantastic, informative and interactive event.”

Lister – who is also Perrigo's VP International and managing director UK and Ireland – began by paying tribute to...

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