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PAGB Digital Week, Day 4: Harnessing The Potential Of Apps For Self-Care

 
• By Tom Gallen and David Ridley

Day four of PAGB's Digital Week saw the association launch its new guidance on mobile health apps, which will help consumer health companies navigate this booming segment. Representatives from J&J, Healthily and Healthy.io then presented delegates with real world examples of health apps in action and debated the future of the sector.

• Source: PAGB

Mobile app downloads grew by 7% to a record 218bn in 2020, the PAGB’s acting senior regulatory manager, Christina Gkouva reported, opening the first session on day four of Digital Week, which focused on apps and medical devices.

UK consumers can choose from over 300,000 health apps, Gkouva noted, ranging from sports and fitness

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