Mead Johnson's Quick Response To Nestlé Nutrition Formula Claim Challenge Isn't Swift Enough

Mead Johnson pulls challenged claims before National Advertising Division began a review in its SWIFT process, but not before Nestlé Nutrition, which markets Gerber infant formula, submitted its challenge.

In an industry self-regulation group’s review intended to be swift, Nestlé Nutrition got the results it wanted even faster than it expected when it challenged Mead Johnson Nutrition Co.’s claim as the only US marketer of hypoallergenic infant formula with certain qualities.

Mead Johnson, a Reckitt Benckiser Group PLC business, pulled the challenged claims before the BBB National Program Inc.’s National...