Rx-to-OTC switch and post-marketing safety are two key stages in the life cycle of non-prescription medicines where real-world evidence (RWE) has the potential to benefit regulatory decision making, according to a review article from the Association of the European Self-Care Industry, AESGP.
Real-World Evidence Can Play Important Role In OTC Regulation – AESGP Study
A published article from AESGP argues for the increased acceptability, application and use of real-world evidence in the OTC sector where it “may present a more intuitive or efficient way of generating data” compared to randomized controlled trials.

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