GSK Launches Campaign To Help Germans Use OTC Drugs Correctly

 
• By David Ridley

More than 50% of Germans do not use OTC medicines correctly, research by GSK Consumer Healthcare shows. To address this, the firm is launching an awareness raising campaign under the banner “Bewusst richtig handeln.”

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• Source: Shutterstock

GlaxoSmithKline Consumer Healthcare is launching an awareness raising campaign to help German consumers use and dispose of OTC medications correctly, after a study by the firm showed that over half currently do not do so.

Entitled “Bewusst richtig handeln,” GSK’s new campaign explains how to use non-prescription drugs correctly and responsibly via the website

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