US Demand For Eucerin Drives Beiersdorf To Spread Brand Into Sun Care, Post-Acne

 
• By Eileen Francis

Beiersdorf extends Eucerin line combining skin treatment with sun care and moves the brand into post-acne category using Thiamidol ingredient. Eucerin and Aquaphor brand sales grew 18.2% in its latest quarter.

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The current Eucerin brand lineup was a key sales driver in Beiersdorf's latest quarter. • Source: Alamy

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