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US Demand For Eucerin Drives Beiersdorf To Spread Brand Into Sun Care, Post-Acne

 
• By Eileen Francis

Beiersdorf extends Eucerin line combining skin treatment with sun care and moves the brand into post-acne category using Thiamidol ingredient. Eucerin and Aquaphor brand sales grew 18.2% in its latest quarter.

Eucerin_Display
The current Eucerin brand lineup was a key sales driver in Beiersdorf's latest quarter. • Source: Alamy

Beiersdorf AG is building on momentum from its Eucerin brand in the US by rolling out a hybrid sun care/skin treatment line and a post-acne treatment.

With US sales of the Eucerin line along with the Aquaphor skin care brand growing double digits in the third quarter and driving the “biggest growth” in the country, the firm is in a “very favorable situation” to launch Eucerin

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