Huda Beauty To Settle Class Action Over Eyeshadows ‘Not Intended For The Eye Area'

04 Nov 2021

US consumers who purchased Neon Obsession pressed pigment palettes may be entitled to refunds under a settlement preliminarily approved in California’s Central District. Plaintiffs say Huda promoted Neon Obsession as eyeshadow despite use of color additives not approved by the FDA for eye-area use, an issue that cannot be cured by a “buried” disclaimer on product packaging.

Eye with colorful neon paint fashion makeup. Holi, paint party, colors festival, indian culture inspired. - Image — • Source: Shutterstock

HB USA Holdings, Inc., dba Huda Beauty, will pay any and all valid claims from customers who purchased its Neon Obsession “multiuse pigment palette” under a class action settlement headed for final approval in California federal court.

According to plaintiffs in the consolidated class action, Huda calls the product in question a multiuse pigment palette, but representations,...