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‘With Chinese Characteristics’ – TCM Driving Rx-To-OTC Switch In China

 
• By David Ridley

Traditional Chinese Medicine and regulatory reform are driving Rx-to-OTC switch in China, the country's non-prescription medicines industry association says. Furthermore, Alibaba's "new retail" model of blending online and bricks-and-mortar shopping is fostering innovation in the Chinese market, creating opportunities for international OTC players. However, there is still room for improvement, according to the Global Self-Care Federation's recently published Self-Care readiness Index.

China globe
• Source: Shutterstock

Regulatory reform and a strong demand for traditional Chinese medicines (TCM) will help drive Rx-to-OTC switch in China, according to the country’s non-prescription medicines industry association, the CNMA.

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