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‘With Chinese Characteristics’ – TCM Driving Rx-To-OTC Switch In China

 
• By David Ridley

Traditional Chinese Medicine and regulatory reform are driving Rx-to-OTC switch in China, the country's non-prescription medicines industry association says. Furthermore, Alibaba's "new retail" model of blending online and bricks-and-mortar shopping is fostering innovation in the Chinese market, creating opportunities for international OTC players. However, there is still room for improvement, according to the Global Self-Care Federation's recently published Self-Care readiness Index.

China globe
• Source: Shutterstock

Regulatory reform and a strong demand for traditional Chinese medicines (TCM) will help drive Rx-to-OTC switch in China, according to the country’s non-prescription medicines industry association, the CNMA.

“With the improvement of regulations and technical guidelines, it can be anticipated that more and more OTC products will appear in the future,” the CNMA told HBW Insight.

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