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Bayer Invests €100m Into Making Consumer Heath Brands Sustainable

 
• By David Ridley

Bayer is reinvesting 2% of its Consumer Health division’s sales to drive the sustainable use of the company’s OTC brands and “help create a world where people can live healthier lives.”

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• Source: Shutterstock

Bayer AG is investing €100m ($113m) in its Consumer Health division to “enable sustainable innovation, production and consumption” of major OTC brands like Aspirin, Bepanthen, Claritin and Elevit.

Equating to 2% of the division’s sales, Bayer said the investment will help “drive the sustainable use of the company’s products and help create

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