GSK Sets UK Toothpaste Brand Aquafresh On Journey Towards 100% Recyclability

 
• By David Ridley

GSK Consumer Healthcare is switching its UK Aquafresh Fresh and Minty toothpaste to 100% recyclable packaging, delivering a “huge positive impact” on the brand’s total brand sustainability and edging the firm closer to its overall goal of having 100% recyclable or reusable product packaging “where quality and safety permits” by 2025.  

• Source: GSK Consumer Healthcare

UK toothpaste brand Aquafresh is the latest to get GlaxoSmithKline Consumer Healthcare’s sustainability makeover as part of the firm’s 2025 recycling drive.

This month, Aquafresh Fresh and Minty will switch to 100% recyclable packaging, featuring a fully recyclable tube and cap, as...

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