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Not So Clean Beauty? False Advertising Lawsuits Allege PFAs In CoverGirl, BareMinerals Products

 
• By Ryan Nelson

Coty’s and Shiseido’s respective CoverGirl and BareMinerals, both self-proclaimed creators of the clean beauty movement, deceive consumers with their toxic-free, good-for-the-planet advertising into buying PFAS-laced cosmetic products, plaintiffs allege in recent complaints. Plaintiffs against Coty point to the company’s Sustainability Report as further evidence that its promises and practices don’t line up.

Hello I Am Suing You words on a name tag sticker informing that someone is bringing a lawsuit against you in a court of law
• Source: Shutterstock

Plaintiffs against Coty, Inc. and Shiseido Americas Corporation allege the defendants’ respective CoverGirl and BareMinerals brands misleadingly represent products as safe for people and the environment, when in actuality they contain harmful per- and polyfluoroalkyl substances (PFAS).

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• By Eileen Francis

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More from North America

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• By Malcolm Spicer

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