Cosmetics Industry In Perplexing Spot: A Trusted Voice, But What Exactly Is The Conversation?

10 Feb 2022

The year 2022 could be a ripe opportunity for industry to inform public opinion amid sweeping policy changes that stand to transform the global cosmetics sector. Consumers may be inclined to listen when business speaks, but that doesn’t mean they’ll like the conversation.

Here’s the good news: The 2022 Edelman Trust Barometer identifies business as the “only trusted institution” for the second year in a row, scoring above NGOs, government and, in last place, media.

That may not surprise, as it’s business that has delivered COVID-19 vaccines, life-saving treatments and diagnostic tests to a global...