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Artificial Intelligence In Consumer Health: Reality, Challenge And Opportunity

 
• By David Ridley

Are self-care apps and digital health wearables touted as powered by AI actually "intelligent"? Currently, no. However, they could be in the future, if regulators can come up with frameworks flexible enough to keep up with adaptive algorithms and machine learning. This article looks at some of the key regulatory issues facing this fast-growing and exciting consumer health market. 

Artificial intelligence (marcos alvarado/Alamy Stock Photo)
• Source: Alamy (Alamy Stock Photo)

“Artificial intelligence” is one of those concepts easily thrown around during consumer health conferences and webinars when panelists are asked to make predictions about the future.

For many commentators, that future is already here, with the global smart wearables market alone valued at $11bn in 2018 and projected to grow at a double-digit rate year-on-year

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