Global Consumer Health Market Will Emerge Out Of Pandemic Stronger Than Ever

Delta and Omicron variants of the coronavirus slowed the global consumer health market's return to normal in 2021. However, the resurgence of the cough and cold category, the continuing popularity of e-commerce and digital health, as well as the increasing appeal of self-care to cash-strapped governments all point to a "stronger and more sustained" bounce-back in 2022, according to IQVIA Consumer Health.