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Global Consumer Health Market Will Emerge Out Of Pandemic Stronger Than Ever

 
• By David Ridley

Delta and Omicron variants of the coronavirus slowed the global consumer health market's return to normal in 2021. However, the resurgence of the cough and cold category, the continuing popularity of e-commerce and digital health, as well as the increasing appeal of self-care to cash-strapped governments all point to a "stronger and more sustained" bounce-back in 2022, according to IQVIA Consumer Health.

Business growth
• Source: Shutterstock

This year will see the international consumer health market emerge swinging from the COVID-19 pandemic, says IQVIA Consumer Health.

Progress had already been made in 2021, with individual markets – especially in the global North – major OTC categories and consumer health firms starting to get back to business

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• By David Ridley

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• By David Ridley

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