L’Oreal, Estee Lauder Virtual Try-On Tools Captured User Biometrics Without Consent – Plaintiff

Biometric litigation has been stacking up in state and federal courts, including suits targeting cosmetics companies for alleged consumer privacy violations associated with virtual try-on tools. L’Oreal and The Estee Lauder Companies are among the latest to be hit with proposed class actions in Illinois federal court.

The Estee Lauder Companies, Inc. and L’Oreal USA, Inc. fail to inform users that their biometric information and identifiers will be captured and stored in the process of using online tools to virtually try on makeup, according to class action complaints pending in Illinois federal court.

The same plaintiff, Morgan Kukovec, is behind both suits, filing each in Illinois state court before they were removed to US federal court earlier this year. She also is a...

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