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Lack Of Knowledge About Probiotics Holding Back UK Supplements Market

 
• By Tom Gallen

Survey of British consumers by UK’s Health and Food Supplements Information Service identified wide-spread lack of knowledge about probiotics, prebiotics and gut microbiome. This may go some way to explaining low uptake of probiotic and prebiotic supplements in the country.

probiotics text and capsules
• Source: Alamy

A lack of understanding about probiotic and prebiotic supplements among British consumers is holding back wider uptake of the products, according to the UK’s Health and Food Supplements Information Service.

A HSIS survey found one in 10 British consumers take a probiotic supplement daily, with 55% not taking one at all

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