Bayer Suggests Self-Care Industry Follow Five Principles As 'Blueprint' For Product Development

Bayer proposes five science-based principles to guide industry’s self-care research and development to reframe self-care and earn consumer trust.

• Source: Shuttersock

Bayer AG suggests the sciences of human biology, regulation, collaboration, discovery and consumer-product experience as the principles to guide the self-care product industry's research and development.

Days before the German firm reports its second-quarter results, its consumer health products business said it aims to reframe self-care...

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