FTC Weighing Trade Rule On Fake Endorsements, Including By ‘Patient Ambassadors’

If the commission does develop a rule, it would provide a vehicle for stronger enforcement in the area.

• Source: Shutterstock

The Federal Trade Commission plans to vote during its open meeting on 20 October whether to issue an advance notice of proposed rulemaking to initiate a regulation addressing fake product reviews and other endorsements.

The ANPR would request comment on the prevalence of fake and deceptive reviews and the consumer harms

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