Italy's Recordati Prioritizes 10 OTC Brands To Drive Growth

Recordati's CEO Robert Koremans has outlined his growth strategy for the consumer healthcare business just over a year on from taking the helm at the Italian firm. By dividing up the portfolio, Recordati plans to place the majority of its resources behind 10 brands which it hopes will collectively deliver close to double-digit growth.

Stages of Growth
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Getting the most out of its brands in their existing markets, rather than geographic expansion, is how Recordati intends to drive growth at its consumer healthcare business over the next three years.

Announcing the Italian firm’s preliminary 2022 results, CEO Robert Koremans outlined his growth plan for consumer healthcare, and the wider...

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