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EU Packaging Regulation Presents Challenge And Opportunity For Consumer Health Industry

 
• By David Ridley

A proposed new European Union packaging regulation, which introduces environmental and labelling requirements and extended producer responsibility for medicines, medical devices and food supplements, could be challenging for the region's consumer health industry. But it could also be a spur to creativity, argues Chris Whitehouse, chairman and managing director of Whitehouse Communications.

Recycling

Meeting proposed European Union regulations that require more recycling and re-use of packaging materials, including for pharmaceuticals and food supplements, will not be easy for the region’s consumer health industry, says public relations firm Whitehouse Communications.

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