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“Totally Unacceptable” – Industry, Experts React To EU OTC Antimicrobial Reverse-Switch Proposal

 
• By David Ridley

HBW Insight asked European consumer healthcare trade associations and experts for reactions to the news that OTC antifungals, like treatments for athlete’s foot, and OTC antivirals, like cold sore creams, could soon become prescription-only within the European Union.

• Source: Shutterstock

OTC antifungals, like treatments for athlete’s foot, and OTC antivirals like cold sore creams could soon become prescription-only within the European Union, according to the European Commission.

New “prudent use” rules proposed by the Commission as part of its reforms to EU pharmaceutical legislation include placing OTC...

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Over The Counter: Celebrating Europe’s Consumer Health Best Practice, With AESGP’s Luis Rhodes

 
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• By David Ridley

The NHS App should direct users to trusted, external OTC brand resources where appropriate, says PAGB in its latest report.

More from Geography

Tmall China: Massive OTC Growth Potential, ‘But We Don’t Have Enough Brands’

 
• By David Ridley

Tmall’s business development manager, Aline Hu, and founder of cross-border e-commerce specialist QIVA Global, Ellie Adams, offer advice to multinational consumer healthcare players looking to enter the potentially lucrative and growing Chinese consumer healthcare import market.

Women’s Health: Tranexamic Acid Now Available OTC In France

 
• By David Ridley

Cemag Care may be behind the recent Rx-to-OTC switch of menstrual health treatment tranexamic acid (1000mg) in France.

Haleon Using Science To Stand Out In China’s Innovative Retail Market

 
• By David Ridley

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