‘A Phenomenon’ – Futura’s Eroxon ED Gel Gets Off To Flying Start In The UK

According to Futura's UK distributor, the recent launch of its Eroxon drug-free erectile dysfunction gel has been an outstanding success. Ceuta's Jon Connolly described the strategy behind the launch at a recent investor event. 

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Futura Medical plc’s drug-free erectile dysfunction gel has been flying off digital shelves faster than pharmacy chain Boots can restock it, according to the firm’s UK distributor Ceuta Healthcare.

In the first five weeks after its launch in April, Eroxon sold at a rate of one every 30 seconds on boots.com, according to a press release issued by the retailer at the time, which Ceuta’s marketing director Jon Connolly said was “just unheard of

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