Over The Counter Special: OTC Marketing Awards Judge On What Makes A Standout Entry, With PAGB's Michelle Riddalls

In this special podcast episode, we speak to PAGB CEO Michelle Riddalls about her role as an OTC Marketing Awards judge and what makes a good entry in her extensive experience. Having spent two decades working in some of the world's largest OTC companies, and now heading up the UK’s OTC industry association which plays an important role in reviewing members' marketing campaigns before they go live, Riddalls is well placed to offer advice to companies working on their entries. Making submissions UK-specific, data-driven but also inclusive of all the creativity that teams bring to a launch or campaign are some of the pointers Riddalls shares with us. Friday 1 September is the entry deadline for the 2023 Awards, which take place at the Royal Lancaster London on Thursday 23 November. If you are interested in entering, head over to Citeline’s 2023 UK OTC Marketing Awards website.