Offset-Based Green Claims Like 'Carbon Neutral' Will Soon Be Banned In Europe

 
• By David Ridley

The Directive on Empowering Consumers for the Green Transition will ban CO2 offset-based claims like “carbon neutral,” will require substantive backing claims for like “environmentally friendly” and sustainability labels in general will need to be approved beforehand by certification schemes or public authorities. 

• Source: Shutterstock

The European Parliament and Council have reached a provisional agreement cracking down on greenwashing marketing claims, including a future ban of those based on emissions offsetting schemes.

“We are clearing the chaos of environmental claims, which will now have to be substantiated, and claims based on emissions offsetting will be banned,” commented rapporteur Biljana Borzan, vice chair of the group of the

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