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Bausch + Lomb Spreads Into US Cosmetics Market, Extends Lumify Brand With Eye Illuminations Line

 
• By Malcolm Spicer

Canadian firm launches US sales of Lumify Eye Illuminations 3-in-1 Micellar Cleansing Water and Eye Makeup Remover, Nourishing Lash & Brow Serum and Hydra-Gel Brightening Eye Cream. Each product contains hyaluronic acid, a fluid in eyes and joints which acts as a cushion and lubricant.

• Source: Shutterstock

Bausch + Lomb, Corporation extends its Lumify OTC eye drop brand in the US with three hypoallergenic cosmetic products developed to cleanse and brighten the eye area and containing an ingredient commonly used in dietary supplements to promote skin health.

The Canadian firm on 26 September announced the US launch of Lumify Eye Illuminations in three formulations: 3-in-1 Micellar Cleansing Water and Eye Makeup Remover, Nourishing Lash & Brow Serum...

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