1. HBW Insight
  2. >>Geography
  3. >>Europe
  4. >>United Kingdom

Bayer Adds Accessible QR Code To UK Packs Of Canescool

 
• By David Ridley

Bayer Consumer Health is on a mission to make its OTC products more accessible to people registered as blind or partially sighted, beginning with its women's health product Canescool in the UK. 

• Source: Bayer Consumer Health

Blind or partially sighted UK consumers can now access more easily information about Bayer’s women’s health products.

Partnering with augmented reality specialist Zappar, Bayer Consumer Health has introduced accessible QR codes (AQRs) on packs of its Canescool...

Read the full article – start your free trial today!

Join thousands of industry professionals who rely on HBW Insight for daily insights

  • Start your 7-day free trial
  • Explore trusted news, analysis, and insights
  • Access comprehensive global coverage
  • Enjoy instant access – no credit card required
Start Free Trial

Already a subscriber?

More from United Kingdom

More from Europe

AESGP Annual Meeting: European OTC Market Outlook ‘Very Positive’ Thanks To Prevention Trend

 
• By David Ridley

The European OTC market grew at double the rate of the global market in the last twelve months, according to IQVIA Consumer Health, driven by a long-term trend for prevention. Consultancy Simon Kucher identifies a desire to live a longer, healthier life as the primary concern behind this trend.

AESGP Annual Meeting: Harmonizing EU VMS Max Levels Could Cost Sector Over €200m

 
• By David Ridley

Limited capacity and a two-to-three year timescale for reformulation could mean that many VMS supplements disappear from the market, warns EPPA partner Alexandra Bocquillion, speaking at the AESGP Annual Meeting in Warsaw, Poland.

EU Pharma Reform: Council Proposes Rx Exemption For Topical Antimicrobials

 
• By David Ridley

The EU Council has introduced a key amendment to Article 51 (para 1, point e) of the new pharma directive: “A medicinal product shall be subject to medical prescription where it is an antimicrobial, unless intended for topical use.”