New Owner Karo Invests Significantly In E45 In UK Including Relaunch And Line Extensions

20 Oct 2023

Sweden's Karo Pharma is continuing to invest in its OTC portfolio, relaunching E45 in the UK supported by a seven figure marketing campaign and adding new lines to the popular skin-care brand.

Sweden’s Karo Healthcare AB is relaunching iconic skin-care brand E45 in the UK, backed by a £1m ($1.2m) marketing campaign and a pipeline of new products.

Having acquired the brand from Reckitt last year, Karo said its relaunch of E45 – conceived by The&Partnership and mSix...