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New Owner Karo Invests Significantly In E45 In UK Including Relaunch And Line Extensions

 
• By David Ridley

Sweden's Karo Pharma is continuing to invest in its OTC portfolio, relaunching E45 in the UK supported by a seven figure marketing campaign and adding new lines to the popular skin-care brand. 

Investment
• Source: Shutterstock

Sweden’s Karo Healthcare AB is relaunching iconic skin-care brand E45 in the UK, backed by a £1m ($1.2m) marketing campaign and a pipeline of new products.

Having acquired the brand from Reckitt last year, Karo said its relaunch of E45 – conceived by The&Partnership and mSix...

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