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Coty Targeting ‘Thousands’ Of Social Media Influencers In Appeal To Gen Z

 
• By Eileen Francis

New York-based Coty Inc. plans to partner with social media influencers, including creating content with ‘up and coming’ TikTok influencers in ‘top notch’ creative studios in 15 countries, in an effort to attract Gen Z to its Consumer Beauty business.

Beauty influencer

Coty Inc.’s marketing strategy for attracting Gen Z to its Consumer Beauty brands includes tapping “thousands” of social media influencers for each of its major brands, says CEO Sue Nabi.

Speaking during a fiscal first quarter earnings presentation 8 November, Nabi said the time is right to build stronger community engagement for the division that includes brands CoverGirl, Rimmel, Max

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• By David Ridley

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US Tariffs Pose ‘Existential Threat’ To EU Medical Devices Industry

 
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OTCs Are ‘Beacon Of Hope’ For Austrian Pharmacy

 
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Just under half of Austrian pharmacists surveyed by Elpato Medien are “convinced that the OTC business will ensure the survival of their pharmacy.”

Over The Counter: Brands, Brexit And New Self-Care Business Models, With PAGB’s Michelle Riddalls

 
• By David Ridley

HBW Insight catches up with UK OTC industry association CEO Michelle Riddalls to talk about digital self-care and the unrealized promise of Brexit - part 2.

More from Geography

Over The Counter: Brands, Brexit And New Self-Care Business Models, With PAGB’s Michelle Riddalls

 
• By David Ridley

HBW Insight catches up with UK OTC industry association CEO Michelle Riddalls to talk about digital self-care and the unrealized promise of Brexit - part 2.

Plenty For Industry To Do As EU Wastewater Directive Faces Legal Challenges

 
• By David Ridley

Engaging with EU member state legislators, stressing the impact of national EPR systems on the accessibility, availability, and affordability of medicines, reformulating products to reduce their financial contribution, and lobbying for expanding the scope of EPR schemes to include other polluting industries are all ways that the European consumer health industry can try and influence the way that the revised Urban Wastewater Treatment Directive is transposed into national legislation, law firm Mason Hayes & Curran explains.

French Agency Proposes Effective EU Ban On CBD In Foods And Cosmetics

 
• By David Ridley

France's food safety regulator ANSES is proposing a reproductive toxicity category 1B classification for CBD under the EU's CLP regulation, which would mean an effective ban on CBD in cosmetics and foods. However, French hemp industry association UIVEC hopes that new evidence coming out of a European Commission review will put the issue to bed before it gets that far.