Beautycounter founder Gregg Renfrew will return to the company as CEO after selling the business in 2021 to the Carlyle Group, announces Counter Brands, LLC, a division of the private equity firm. In a 19 January release, the Santa Monica-based firm notes Renfrew, who will replace interim CEO and board director Mindy Mackenzie, will assume the role on 1 February. Counter Brands reported it was seeking a permanent replacement last summer. (Also see "L’Oreal Bets On Biotech; Beautycounter Launches CEO Search; NIVEA ‘Skin Out Loud’; Cosmetics News" - HBW Insight, 7 June, 2023.)
“We are thrilled to welcome back Gregg to lead Beautycounter in this important next phase of growth. Gregg, as the founder and inspiration of Beautycounter’s mission, also has a proven track record at the company for driving results and engaging both advocates and associates who work alongside her to make meaningful change,” says board chair Robert Marques
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