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In Online Advertising Arena, Artificial Intelligence Aids And Abets Fake Reviews, False Claims

 
• By Malcolm Spicer

AI has a place in the FTC's proposed rule to ban fake consumer reviews and testimonials in online advertising in the US for a reason, one that BBB National Programs also acknowledges.

• Source: Shutterstock

Artificial intelligence has a place in a Federal Trade Commission proposed rule on using consumer reviews and testimonials in online advertising in the US for a reason, one that an industry self-regulation group also acknowledges.

“It's clear that that AI will make it easier to create fake reviews because you'll be able to generate some really good-sounding reviews and you could have it throw in some details,” said Mary

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