RxBar Helps Customers Lose Exes As Nutrition, Wellness Lines Find Target, Whole Foods Shelves

Target adds more than 1,000 wellness products to its shelves; Whole Foods has exclusive deal with InBlooom; and RxBar makes “ultimate breakup gift” promotion.

In its “R-eXes” sweepstakes, Kellanova brand RxBar pays for multiple winners’ ex-partners to join “a gym far, far away.” • Source: Kellanova

Manufacturers and retailers alike are reliant on expanding their footprints to grow health and wellness sector sales, such as InBloom announcing its first nationwide sales launch in Whole Foods Market and Target Corporation adding more than 1,000 wellness products starting at $1.99 and including hundreds exclusively available at its stores and on its website.

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