EU Firms To Pre-Approve Green Claims Or Face Minimum 4% Annual Turnover Fine

Exclusion from procurement processes, confiscation of revenues, and a fine of at least 4% of annual turnover are some of the penalties the European Parliament is considering for greenwashing as part of its position on the EU Green Claims Directive. 

Green Washing Investigation
• Source: Shutterstock

Companies should in future submit environmental marketing claims like “biodegradable” or “less polluting” for verification before using them, says the European Parliament.

Penalties for not doing so should include exclusion from procurement processes, confiscation of revenues, and a fine of at least 4% of annual turnover, the Parliament proposes

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