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EU Green Claims Directive: Council Wants Lighter Touch, Especially For SMEs

 
• By David Ridley

The European Council adopts its negotiating position with regards to the Green Claims Directive, which aims to prevent greenwashing and empower consumers in making informed, environmentally conscious purchasing decisions. While small and medium-sized enterprises stand to specifically benefit from the Council's more flexible approach, companies in general may be allowed to make certain explicit environmental claims without third-party verification.

• Source: Shutterstock

The European Council has adopted its “general approach” to the Green Claims Directive, which aims to address greenwashing and help consumers make greener decisions when buying a product or using a service.

Micro, small and medium-sized enterprises would benefit most from the Council’s suggestions, which take a more flexible approach than that of the European Parliament, which adopted its position earlier this year

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