TOM FORD Beauty signs Academy Award-, Golden Globe- and Tony Award-winning actress Angelina Jolie for its TOM FORD Runway Lip Color campaign, “lensed by Mert Alas and Marcus Piggott, a cinematic homage to feminine beauty and its power,” says the Estee Lauder Companies, Inc. brand. Launching on 3 September, the campaign features images and video showing Jolie studying for a role, “a character that loves the camera almost as much as it loves her.” The campaign is a “portrait of a woman who makes everything in her gaze her own, drawing confidence from the power of her signature shade: 16 Scarlet Rouge,” the company says. The new Runway Lip Color contains a hydrating complex that drenches lips in rich, fade-resistant color, the company says. Rolling out in September, the range features 18 shades, 10 existing and eight new. Lauder completed its acquisition of Tom Ford Beauty about a year ago. (Also see "Nano-Form Cosmetic Ingredients Subject To New EU Prohibitions; Beauty News In Brief" - HBW Insight, 8 April, 2024.)
Angelina Jolie For TOM FORD; Haus Labs by Lady Gaga; Gillette Targets Gamers; Cosmetic News In Brief
Estee Lauder Companies’ TOM FORD signs Academy Award-winning actress Angelina Jolie as the face of its Runway Lip Color Campaign launching 3 September. Dolly Parton introduces her first beauty range, Dolly Beauty, through Scent Beauty. More cosmetics and personal-care news in brief.
More from Marketing & Advertising
BBB National Programs’ NAD and CARU divisions jointly reviewed the social media posts of New York firm Bubble Beauty, finding the company could support claims of safety, but not efficacy, of its skin care products for children under 13.
The National Advertising Review Board, the appellate advertising body of the BBB National Programs, Inc., sides with NAD and P&G in a decision published 29 January finding pulling oil mouthwash marketer GuruNanda LLC, could not support ‘natural teeth whitening’ claim.
SBLA Beauty Inc. agrees to comply with NAD recommendations to modify certain express claims for its Eye Lift Wand that suggest the product is an alternative to medical eyelift procedures, while the firm is pleased the self-regulatory watchdog found many claims substantiated.
The Estee Lauder Company Inc.’s Tom Ford brand rolls out campaign for new fragrance, Bois Pacifique, featuring Golden Globe-nominated actor John David Washington. Separately, e.l.f. Cosmetics partners again with singer Meghan Trainor in a spot that re-imagines the traditional in-flight safety video to guide viewers on achieving a soft-matte complexion.
More from Innovation & IP
Target Corp. expands affordable wellness offerings in 2025 with 2,000 new items, including personal care and beauty. Separately, Coty Inc.’s Rimmel London brand launches Wonder Bond Bonding Serum Mascara and Covergirl introduces Lash Blast Supercloud Mascara featuring an ‘air-whipped’ emulsion formula; US Beauty Launch News.
L’Oréal Group unveils Cell BioPrint, a hardware device that provides personalized skin analysis in just five minutes, while Shiseido and Samsung win innovation awards for their digital beauty devices during the Consumer Technology Association’s Consumer Electronics Show in Las Vegas.
Vichy Labs Dercos Anti-Dandruff Brand Makes Stateside Debut, targeted to 60% of Americans who don’t use dandruff-specific formulas, while Interparfums Inc. launches a proprietary fragrance line to sell in its first-ever boutiques and iconic Bain De Soleil suncare is slated to return to US stores under new ownership.