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Brushing Up For Oral Care Market Share, US Startups Launch Brushes, Toothpastes, Whiteners

 
• By Malcolm Spicer

Laifen, Opalescence Moon, Lewie and quip are among US companies with recent launches to boost their oral care market shares. Recent launch by Arm & Hammer global oral care brand also targets driving growth in the category.

Opal by Opalescence toothpaste, left, and quip 360 oscillating toothbrush are among recent launches in oral care space by US startups. • Source: Opalescence and quip

Projections of compound annual growth rates above 4% globally for both the teeth whiteners and overall oral hygiene markets aren’t lost on US businesses competing to take market share from major brands marketed by health care product firms with global footprints.

Ultradent Products Inc., Moon LLC, Shuye Technology Co. Ltd., Lewie Inc. and quip NYC Inc. are among the US companies with recent launches to boost their brands’ oral care market shares

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