Brushing Up For Oral Care Market Share, US Startups Launch Brushes, Toothpastes, Whiteners

 
• By Malcolm Spicer

Laifen, Opalescence Moon, Lewie and quip are among US companies with recent launches to boost their oral care market shares. Recent launch by Arm & Hammer global oral care brand also targets driving growth in the category.

Opal by Opalescence toothpaste, left, and quip 360 oscillating toothbrush are among recent launches in oral care space by US startups. • Source: Opalescence and quip

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