Ulta Lowers Fiscal ’24 Outlook On Consumer Behavior Shift, Competitive Pressures

The Bolingbrook, Ill.-based beauty retailer cuts its fiscal full year 2025 guidance, citing shoppers’ migration to value-based products and competitive intensity, among other factors. The firm reported net sales for the fiscal second quarter inched up 0.9% to $2.6bn.

Consumers are guarding their wallets in 2024 and buying more from the value tier. • Source: Shutterstock (Shutterstock)

Consumer gravitation to value products, pressure from competitors, an operational stumble, and underperforming promotions compelled Ulta Beauty, Inc. to lower its fiscal 2024 full-year outlook, CEO David Kimbell announced in a 29 August earnings presentation.

Net sales for the fiscal year ending 1 Feb. 2025 are expected between $11bn and $11.2bn, versus an earlier estimate...

Read the full article – start your free trial today!

Join thousands of industry professionals who rely on HBW Insight for daily insights

  • Start your 7-day free trial
  • Explore trusted news, analysis, and insights
  • Access comprehensive global coverage
  • Enjoy instant access – no credit card required

More from Earnings

NIVEA’s ‘Milestone’ Launch Brings ‘Breakthrough’ Anti-Aging Tech To Masses

 

Beiersdorf is launching NIVEA Epigenetics Rejuvenating Serum with Epicelline, the biggest launch in its history. The range will debut first in Europe, reaching 30 countries by the end of 2025.

Change In P&G’s Helm Coming As Planning For Impact From Tariff Increases In Difficulty

 

Even as CEO Jon Moeller and lead board member Joe Jiminez as well as analysts state confidence the firm’s growth strategy will continue with the executive suite change, the impact of tariff policies could put a dent in its results.

Ulta ‘Beauty Unleashed’ Investment Delivers In Fiscal Q1

 

Retailer Ulta Beauty, Inc. reports net sales in the fiscal first quarter beat consensus estimates, rising 4.5% to $2.85bn, as the company sees benefits of its recently announced ‘Beauty Unleashed’ initiative.

E.l.f. Plans To Acquire Hailey Bieber Beauty Brand For $1Bn

 

E.l.f. Beauty, Inc. has agreed to acquire celebrity and model Hailey Bieber’s rhode lifestyle beauty brand for $1bn, the firm reported during a 28 May fiscal fourth quarter earnings call, during which it also announced plans to raise product prices to ‘partially’ mitigate the impact of tariffs.

More from Business

Interparfums Inks Fragrance License Deal With Parisian Fashion Brand Longchamp

 

New York-based Interparfums has signed a deal with Parisian firm Longchamp – known for its leather goods – for the creation and distribution of fragrance lines.

EU Green Claims Directive: Commission Says It ‘Has Not Withdrawn’ From Negotiations

 
• By 

What's going on with the EU Green Claims Directive? HBW Insight speaks to the European Commission, Parliament and Council to find out why trilogue negotiations seem to have stalled.

Oral Care Marketer’s Claims Not Supported By Weight-of-Evidence, Holistic Approach – NARB

 

Essor Group, Inc., marketer of Boka toothpastes and mouthwash, failed to convince the National Advertising Review Board that a weight-of-the-evidence or holistic approach could support claims its products could ‘remineralize’ teeth.