Ulta Lowers Fiscal ’24 Outlook On Consumer Behavior Shift, Competitive Pressures

 
• By Eileen Francis

The Bolingbrook, Ill.-based beauty retailer cuts its fiscal full year 2025 guidance, citing shoppers’ migration to value-based products and competitive intensity, among other factors. The firm reported net sales for the fiscal second quarter inched up 0.9% to $2.6bn.

Consumers are guarding their wallets in 2024 and buying more from the value tier. • Source: Shutterstock (Shutterstock)

More from Earnings

More from Business