TikTok Shop, the video-hosting platform’s budding ecommerce feature, is providing smaller brands low barriers to entry and sharp boosts in sales on small marketing budgets, say the co-founders of private label and contract manufacturer KO-Pack Inc.
“What I’m telling people now is if you’re not on TikTok and you’re not doing TikTok Shop, or even just posting on TikTok [to] drag people to your website, then you’re really missing out on something,” said Payton LaCivita, owner and president of operations at the Chandler, Ariz